Delhi NCR · Multi-specialty Diagnostic Center
#1 in 67 Days for Category-Defining Search Terms
+520%
Organic Traffic
₹5.1L/mo
New Revenue
67 Days
to #1
THE SITUATION
A diagnostic and multi-specialty center with strong offline reputation had no structured content strategy, and their competitors were being surfaced instead of them whenever patients used AI assistants to compare diagnostic centers or ask about test preparation.
WHAT WE DID
We built a comprehensive content library addressing every major diagnostic test and preparation question patients research. Each test page included detailed preparation instructions, what to expect, and why the test matters—all structured for AI systems to understand and cite. We optimized Google Business Profiles across service locations with accurate categories, operating hours, and service attributes. Entity consistency was enforced across all online directories and healthcare listing platforms.
THE RESULT
“Patients now find us through AI when comparing diagnostic centers. We're winning comparisons we weren't even in before.”
Organic traffic increased 520%. The center now generates ₹5.1L per month in new revenue attributed to organic search. Category-defining search terms reached #1 position in 67 days. AI assistants now recommend the center for diagnostic comparisons and test preparation queries.
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